Produced at Academy of Art University | Original typography, illustration, book-binding and photography
An original typeface designed using Adobe Illustrator and FontLab Studio, working as an Opentype font. The concept centers around the unrestrained social climate of the 1920's Jazz Age- a period of revelation, rebellion and revelry especially among women. Dramatic circular drops, elongated serifs and intricate curves are used to reinforce the idea of breaking away from oppression.
Studies in typography. Content was taken from Alice's Adventures in Wonderland. Grotesque dropcaps and nonsensical quotes capture the essence of Lewis Carroll's stories. Pages are enclosed in a handmade clamshell box with debossed capital M on the front for the book's title, Mad Hatter.
Produced at Academy of Art University | Original layout, book-binding and photography
Redesign of the identity for The Slanted Door. A clean and modern layout paired with the traditional warmth of Vietnamese cuisine captures the essence of this San Francisco restaurant. Assets include logo, business card, letterhead, envelope and dinner and dessert menus.
Produced at Academy of Art University | Original logo design, layouts and photography
Magazine article featuring Vespa’s comeback as a trendy and environmentally friendly mode of transportation and keeping in mind a Vespa scooter’s inherent "personality".
Produced at Academy of Art University | Original layout, photography and imaging
A campaign initiated by Pantone to thank customers for their years of service. Pantone’s unique market among artists and designers is showcased through a youthful enjoyment of color. Piles of pigment (made with stencils and flour!) play on the words of the campaign’s slogan.
Produced at Academy of Art University | Original tagline, layout, flour typography, package design, imaging and photography
A branding campaign for Italian chocolatier Cioccolato, emphasizing the company’s history of originating in Ferrara, Italy,
a town preserved in Renaissance romanticism.
Produced at Academy of Art University | Original logo design, package design, layout and photography